The 2013 Centric Parts ad campaign singled out by AIA features educational print ads that explain some common brake issues, and how Centric Parts products are best suited to solve those problems. The accompanying videos tell the story of Centric’s massive research and development program and how this results in the best brake components in the market. The three installments include dedicated ads for Rotors, Calipers and Pads and can be viewed by visiting http://www.centricparts.com/news-media/centric-ads .
In awarding the trophies, AIA’s Martin Gold noted Centric’s multiple wins over the years and that the wins have covered a wide range of categories, “This company is consistently providing support for AIA and these awards, and they always stand out in whatever category they enter.”
The Centric Parts family has earned several product awards from AIA since its founding in 2000, as well as awards for best website, best catalog and personal awards for both Dino Crescentini, CEO of Centric Parts, and Centric Parts President Dan Lelchuk.