Centric Parts Wins Internet Design Award for New StopTech.com Website

 

(Industry, Calif. - June 2012) - Centric Parts, a leading American manufacturer and supplier of aftermarket brake and clutch components and systems, has once again been honored for excellence in website design. After being honored for the company’s flagship CentricParts.com website, which underwent a thorough redesign in 2009, the company has now been honored for its ultra performance and racing brand website at StopTech.com. Graphic Design USA has chosen Ballistic Design’s StopTech.com website for a 2012 American Web Design Award, selected from a list of competitors that included thousands of the nation’s finest design firms and ad agencies.
 

The new StopTech website features an exciting new design, new content and new functionality, and is designed to help shop owners, technicians and consumers find the information they need as fast as possible. The latest StopTech website embodies the company’s reputation for technical and design innovation, and more closely aligns the site with that of its parent company, Centric Parts.

 
“CentricParts.com has long been the go-to site for the automotive aftermarket with its simple and intuitive design and state-of-the-art cataloging, and the same can now be said of the StopTech site,” explained Centric Parts President Dan Lelchuk. “The new site is more user-friendly, more up-to-date and more informative than ever before, with detailed product descriptions and high resolution images used throughout to help customers select the right product for the right application.”
 
“We’re honored by this award, which is shared with the entire team that helped bring this new site to life,” said Centric Parts VP of Sales for StopTech/Power Slot, Mark Cornwell. “…Howard Hsia, Greg Woo, Dan Wease, Jamie Sochin, Frank Filipponio, Erik Steinkamp, Danee Han, and others within the Centric Parts team I might have forgotten, along with all of the talented folks at Ballistic Designs – they really put together a world-class site that will help our customers find what they’re looking for and stay informed about brakes. It’s also encouraging to know that as we launch another new company website at PowerSlot.com - that mirrors the StopTech site - that we are already using an award-winning design.”
 
"It’s been a blast working with StopTech. They allowed us to use creative freedom to design a website that engages the consumer while still being truly functional in delivering the information users want. It really stands out from its competitors and focuses on the race enthusiast that wants quality performance products for their braking needs. It flies in the face of conventional usability and that's what makes this site really unique for the user experience," said Bill De Smet, Creative Director for Ballistic Designs.
 
Just like Centric’s new PowerSlot.com website, the StopTech.com Home Page features the latest company news and highlights the company’s latest products. The company’s social media, press releases and product images are available by selecting the Media Center tab. The Pictures and Documents section houses a variety of current and archived press releases and product photos that are all downloadable. Besides the exhaustive product pages, StopTech.com also features a Dealer Locator and a large selection of information to aid product selection, installation and maintenance. That includes a large database of technical white papers, a thorough FAQ page and a large glossary of braking terms on the Tech Support page.
 
For nearly five decades, Graphic Design USA has sponsored design competitions that spotlight areas of excellence and opportunity for creative professionals. Their online design competition—the American Web Design Awards—is a celebration of the power of well-designed websites and online communications to attract audiences, disseminate ideas and information, generate response, and promote products, services and ideas.
For more information on Centric Parts or their full line of brake and clutch components and systems, visit www.centricparts.com or call 800-758-3004.
 
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About Centric Parts®
Centric Parts®, which includes the StopTech® and Power Slot® divisions, is a leading manufacturer and supplier of aftermarket brake components and systems for everyday cars, performance duty vehicles and ultra performance vehicles. Centric continually innovates significant improvements to brake technology for the street and track, having earned four patents along the way. The company was founded in 2000 in Southern California and has enjoyed solid growth every year since. Originally focusing on replacement parts for everyday use, Centric parts has aggressively expanded into the performance market by acquiring StopTech in 2006 and Power Slot in 2007. Today the company operates multiple warehouse and manufacturing facilities totaling over half-a-million square feet and employing over 500 workers.
 

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